Akolade Taiwo, the Chief Executive, Accolade Jewellers, has said contrary to public opinion that money spent on ‘blings’ is a waste, it is actually a form of investment.
Taiwo noted that popular Nigerian hip hop acts like Davido and Wizkid and notable international acts do not spend millions on jewelry for the fun of it. He said aside looking funky and fashionable, the music acts have realised the trick of spending and saving their monies at the same time.
Accolade, said Nigerians, especially the youth demography is coming to terms with the role jewelry play in fashion, lifestyle and now investments.
“Lot of Nigerians now know that their fashion sense is incomplete if they don’t wear jewelry – its either you put on a nice wristwatch or a nice chain or a nice bracelet or even rings on your fingers”
“Some critics think buying ‘blings’ is a waste of money but I can tell you that apart from fashion statements, putting your money on precious pieces of jewelry is a lifetime investment- Let’s not forget that in time past, a nation’s gold reserves were considered key financial asset and a major prize of war – gold is still very relevant to”
Citing other gains of luxury jewelry, Mr. Taiwo said famous artistes like Wizkid, Davido have carved a premium positioning for themselves in the music industry by flaunting expensive blings – he, however, said everyone doesn’t need to dress like celebs before getting the best use of jewelry.
His words, “ Davido, Wizkid are the biggest spenders on jewelry acquisitions in Nigeria today and this fashion culture resonate the distinction of their brand – they are always seen by their fans as the real shining stars.
“But, everyone doesn’t need to dress like a music star to be fashionable, there are lots of affordable pieces of jewelry that can give an average person the spark needed in their daily appearance,” he explained.